Press Release 

Press Conference for June 1 @ 1:00 pm

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Step By Step Matters

Our Charity's 1st Magazine



For the past 2 years, my health has been comprised, 
and I am presently
living with terminal issues. It's hard to say how long I have, but whatever
time I do have left 
count on me to use all my energy & my last breath
to improve organ & tissue donations and enhance humanity. 
Please support the 1st edition of our charity's magazine
called Step By Step Matters, being launched in late January 2017.

I have been working hard with others to have it ready by Mid January 2017. 
It will include 21 years of relentless work by Step By Step around the world. 
As well as my full life story never told before.  Please support the Magazine
and you will help Step By Step's 9th Campaign called The Resurrection.

We have 6 "shovel ready" projects that will address the
Global Organ/Tissue Shortage & significantly improve the rate of donations.

Step By Step's 9th Campaign
The 6 Projects
Step By Step Matters - Magazine > Book > Film
Motherhood, Pope Francis & the Torch Of Life
Torch Walk from Tel Aviv to Jenin in Memory of Yoni & Ahmed
Torch walk in Southern Italy in Memory of Nicholas
The Toronto Challenge
World Student Torch Relay in 195 Countries 

God Bless you, & thank you

George Marcello

 Please Do Not Take Your Organs to Heaven,

Heaven knows we need them here on Earth

Who is Step By Step
Step By Step, a Canadian Charitable organization was created by George Marcello.
Mr Marcello, was born in Toronto, Canada & received a liver transplant on August 3 1995.
The moment George woke up after the surgery, he was determined to thank his anonymous organ donor, and as he states, that’s when Step By Step was born. He wanted to promote organ & tissue donations to everyone, and;
He began his mission by walking across Canada carrying the Torch Of Life.
Step By Step received its Canadian non profit corporation status on November 16, 1998.
Step By Step received its Canadian Charitable Status on October 25, 1999.
Recently Step By Step received its Certificate of Continuance under the NFA Act on July 16 2015.
George's Walk & The Torch Of Life
During the past 20 years,
Step By Step has made a considerable impact on bringing awareness to organ &tissue donations throughout Canada & the rest of world. Many high profile campaigns & events have been well documented by the public media& the charity’s own resources.
On June 20, 2000, at Toronto City Hall, with Mayor Lastman at hand, the Torch Of Life was lit up for the first time. It was lit in memory of legendary Olympic swimmer, Victor Davis .
The Torch was given to Step By Step by an anonymous donor and for the past 15 years, it has been touched by millions of people. The Torch honours the organ & tissue donor.
Pope John Paul 2
Midway into George’s walk, he was invited to bring the Torch to Vatican City, where Pope John Paul 2 blessed the Torch Of Life at St Peter’s Square on September 5, 2001, in the presence of over 100,000 people & hundreds of media cameras. His Holiness proclaimed organ & tissue donations a “Genuine Act Of Love”. Encouraged by the Pope’s wisdom, the Torch of Life was championed by young people or as we like to call them the Student Torch Champions.
As George made his way back to Canada to complete his walk, many interviews were arranged throughout Canada & USA, including interviews with popular Talk Show hosts. The tragic events of 9/11 disrupted the campaign and all interviews were canceled thus preventing Step By Step from reaching higher plateaus. However, this did not discourage George from completing his walk. On August 9, 2002 in Toronto he gave the Torch to a young boy who carried it to the final steps.
Student Torch Champions
He faithfully followed the Pope’s wisdom, and sought out a Student Torch Champion. That young boy was 10 year old Kristopher Knowles from Sarnia Ontario and he, needed a liver transplant, wanted to walk across Canada. He captured George’s heart. On January 8, 2004, 13 year old Kristopher Knowles prepared his first step carrying a beeper to alert him, when a liver would become available. George was his Road Manager & called this campaign Kristopher’s Wish. He organized, a 200 city/town tour across Canada, so Kris could manage short walks into the communities. In each stop, thousands of students greeted Kris, and when he completed his tour finished, on December 25, 2004, almost a million kids became followers, and this led to the next 2 campaigns.
On October, 1 2007, SOS400 was created & hundreds of kids became Student Torch Champions, and relayed the Torch across Canada. On October 23, 2009, SOS THE AMERICAS was created, and thousands of kids became Student Torch Champions & relayed the Torch from Canada to the USA. All these kids were creating amazing legacies in their respective communities in Canada & USA. Pope John Paul 2 was smiling above.
Khaled Khatib
This incredible Student journey led to 21 year old Palestinian Student Khaled Khatib. His father Ismail brought Khaled to Canada during Step By Step’s campaign called the Donor Dads in 2011. In 2012, Khaled began by carrying the Torch through 72 cities/towns in Ontario. On his last day on June 19, 2012, Israeli 20 year old Yael & her mom Marsha Gladstone joined Khaled & together they carried the Torch Of Life through Downtown Toronto & Niagara Falls, the next day. Marsha's son, Yoni Jessner was killed by a Palestinian Suicide Bomber, in Tel Aviv. They donated his kidney to a Palestinian girl.
His incredible achievements in 4 years has inspired the world and has left many of us knowing that a legacy is in the making and that’s what led to Step By Step’s final frontier. We now refer to Step By Step as the Torch Of Life and its mission is to help the world by promoting organ/tissue transplantation.
Our goal is to reach 3 billion people by 2020.


 Truck Of Life Awards

4 Recipients will receive this year's 1st Truck Of Life Awards

Primarily the Truck of Life was widely known to promote organ and tissue donations for many years throughout the world. Recently it was burned down and severely damaged by unknown culprit(s). Through this terrible ordeal, a positive vision was hatched. The Truck of Life Awards.

The Truck of Life Awards, reminds us of the unselfish contributions done by people, and just as important reminds us that there is also ignorant people full of hate and destruction. That’s why we need to preserve the Truck Of Life in its damaged condition to always remind us why we do what we do. These were the people that were initially instrumental in preserving the Truck Of Life. It has now also become an important symbol. We hope that to continue presenting awards to many people for many more years to come, as long as hate, ignorance and destruction exists.

These awards will be presented at;  Black History Month

February 25, 2017

1828 Eglinton Ave W, Toronto, ON M6E 2H6

Christ Church, The British Methodist Episcopal


On September 22 2017, 

our Truck Of Life was found in this condition


2018 Truck Of Life Awards

Our 4 Recipients


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Watch live streaming video from sostheamericas2009 at


Watch George's Interview 

November 2, 2017 @ 2:30 pm

(click play button below)


Since 1997 until 2014, Step By Step created thousands of events in cities & towns stretching across Canada, USA, Europe & the Middle East

Millions of people got involved, including Media, Government & Celebrities

As well, Step By Step led the charge in developing improvements to organ polices & as a result of years of relentless determination, new laws & additions were made.

from Dr. Richard Darling (CEO Fair Foundation) 
I join with many US state Governors, Congresspersons and my 26-member Board of Directors of transplant surgeons in labeling George Marcello as the most astounding individual promoting life-saving organ donation, not only in the USA, but in the world. In 1997, George began walking back and forth across Canada, more than 12,000 miles and 35 million steps, carrying his “Torch of Life.” In 2001, George met in Rome with Pope John Paul 2nd who blessed the torch and said organ-donation was a genuine act of love. The Pope then urged George to pass the torch to children and walk with them in cities to empower them to carry this message to the world. 

from Lori Abittan (CEO Mulitmedia Nova)
His work in the past 14 years have forever left a mark in the history of organ & tissue donations, In 1999, he inspired the Province of Ontario and helped create a 120 million dollar fund for organ & tissue donations and helped improve many laws. Pope John Paul, after blessing the Torch of Life, said let the children carry it. Faithfully George has carried this wish out for the past 10 years, empowering thousands of students throughout Canada & the USA. In 2009/2010 USA Senators, Governors, Transplant surgeons have called George the most remarkable person to advance Organ & Tissue donations in the world. He has the heart of a Terry Fox, and is affectionately called the Italian Terry Fox. He is relentless and does not understand the words Give Up and often risks his life. He cares so much about the underdog, he is often found fighting for them. He works with everyone & believes in bringing all cultural and religions together to confront the major issues of the day and inspire people through love and understanding. He believes if more people became organ & tissue donors, the world would be that much closer.

Step By Step Cities & Towns throughout the world

Media Coverage - 1997-2014

Queen's Park City Hall Parliament Hill


 Step By Step's 1st Campaign

Toronto Ottawa Walk


Step By Step's 2nd Campaign

Ontario Walk


Step By Step's 3rd Campaign

Canada 769 Day Walk


Step By Step's 4th Campaign

Kristopher's Wish


Step By Step's 5th Campaign

European Tour


Step By Step's 6th Campaign



Step By Step's 7th Campaign



Step By Step's 8th Campaign

Torch Of Life


Step By Step's 8th Campaign 

Torch of Life


"I See No Colour"

Feb 2011 

 Arizona 98

Mar 2011


May 2011

Reg Green

Sep 2011 

 Donor Dads

Nov 2011

 Register Now Ontario

Jan-Jul 2012

 Anthony's Hero

Feb 2013

 Kayla's Wish

Apr 2013

Watch live streaming video from sostheamericas2009 at

Click here to become a live donor

Register your consent to become a organ & tissue donor in Ontario 

with ServiceOntario & 

And with

Other provinces in Canada
Click here for a list by province

In the United States
Click for Donate Life America or

Click here for a list, by country, of Blood Donor and Organ Donor Information



Step By Step SOS4000                                                    sostheamericas



      Linked IN                         George Marcello                                     Khaled's Torch